We collect the following categories of personal information:
- First and Last Name
- Email Address
- Phone Number
- Age
- Gender
- Zip/Postal Code

We collect data through the following methods:
- Direct input by users via festival app experiences (e.g., check-ins, surveys)
- QR/NFC tap interactions
- SMS opt-ins and related messaging campaigns
- User account creation and participation in gamified festival missions

We use personal data to:
- Operate and personalize the Fanaply app experience
- Power our loyalty and gamification programs (rewards, prizes, contests)
- Communicate with users (transactional and marketing messages where opted-in)
- Generate de-identified, aggregated insights through our data platform (EngageIQ)
- Improve product functionality and relevance

We may use the personal information you provide (such as phone number and email) to enrich behavioral data collected through our services (for example, how you interact with festival activities or brand partners).
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We may share or license this enriched data—including anonymized segments or user-level insights—to third parties such as data platforms, consumer brands, or agencies. These partners may combine our data with other datasets to better understand consumer behavior, create audience segments, or improve the relevance of their products and advertising.
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You may opt out of this use at any time by emailing info@fanaply.com or using applicable opt-out tools described in this policy.

We may share user data with:
- Festival organizers and event sponsors
- Brands working with Fanaply for activations or data licensing
- Third-party service providers that support our data infrastructure and app performance
We may also license de-identified, aggregate audience data as part of our EngageIQ platform. We do not sell personal information with identifying details unless explicitly consented.

Users may:
- Request access to the personal information we have collected
- Request correction or deletion of their personal information
- Opt-out of marketing messages or data use beyond core functionality
To exercise any of these rights, users may contact info@fanaply.com.

You may also request to opt out of data enrichment, behavioral profiling, or any data “sharing” (as defined under CPRA) by contacting us at info@fanaply.com.

Our platform is not intended for users under the age of 13. In some jurisdictions, we may raise this minimum to 16 based on local privacy laws. We do not knowingly collect data from children under these ages.

All personal data is stored and processed in the United States. By using the Fanaply app, users consent to the transfer and storage of their data in the United States, subject to applicable U.S. laws.

We implement reasonable and appropriate safeguards to protect user data against unauthorized access, disclosure, or misuse. However, no online system is 100% secure.

Fanaply may update this Privacy Policy periodically. Material changes will be communicated through the app and/or by email where appropriate.

If you have any questions about these Terms, you may contact us at info@fanaply.com.